Hello 👋 Thanks for stopping by.

I’m a UX content designer based in the Bay Area whose creative sweet spot is design, data, and strategy. I love using language to build trust and bring delight to user experiences. Writing is designing, and I enjoy shaping product strategy just as much as the words themselves.

Currently, I’m working on all things commerce and payments at Cash App. Before that, I was helping build the future of digital payments and financial services at Meta FinTech.

Here are some of my writing principles:

✏️ Show don’t tell: Writing should strengthen experiences rather than serve as a crutch. It’s critical to be embedded from discovery all the way to implementation.

🗺 Meet users where they are: User journeys help us practice empathy and understand how to tell a cohesive end-to-end story.

💡 Data as a superpower: Content testing, whether qualitative or quantitative, should be built into our process. It’s critical for designing at scale.