Acai House
Freelanced as a UX writer for the mobile and web redesign of a San Diego superfood shop.
Copywriting
Infused delight with copy to help capture the brand and story behind the business. Worked with the owner to craft the ideal voice and tone for their healthy lifestyle brand.
Information Architecture
Reworked the site’s IA to simplify the navigation and surface product information in a more contextual way.
UX Design & Research
Conducted multiple usability tests to validate our redesign with customers. The new site ultimately outperformed the original with regards to engagement and brand awareness.
Original Homepage
New Homepage
